Which of the following statements best describes the results of an Edelman study on the role of social purpose in purchasing decisions?
a. Brand loyalty is increasing.
b. Consumers are buying and advocating for purposeful brands.
c. Supporting a good cause is important.
d. Consumers base purchasing decisions more on perceived value than on a company’s social involvement.
b. Consumers are buying and advocating for purposeful brands.
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When Steve Jobs introduced the __________ in 2007 he called it "the ultimate digital device" and it is "like having your life in your pocket."
Fill in the blank with correct word
List the nine basic guidelines for productive conflict
1._______________________________________________________ 2._______________________________________________________ 3._______________________________________________________ 4._______________________________________________________ 5._______________________________________________________ 6._______________________________________________________ 7._______________________________________________________ 8._______________________________________________________ 9._______________________________________________________ Fill in the blank with correct word