According to Schein, organization culture is best described as:
A) member perception of the primary mission of the organization
B) basic values and beliefs shared by members of the organization
C) the values and objectives espoused by the top executives
D) member commitment to the organizational objectives
B
Business
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Marketing plans should be written because:
A) it provides a concrete history of the product's strategies. B) it is mandatory for a registered firm to have a written marketing plan. C) it considers the external environment alone to make decisions. D) written marketing plans can be distributed to all stakeholders.
Business
________ has the highest cost per contact with each customer
A) Direct marketing B) Advertising C) Mass marketing D) Personal selling E) Public relations
Business