Companies that shut the doors to the media during difficult times or during times of internal turbulence (e.g., financial loss, product recall) could be considered to be using this type of leadership strategy
A) ignoring
B) informing
C) parading
D) probing
Answer: B
Communication & Mass Media
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Citizens for a Free Kuwait listed dozens of members from all walks of life. However, a large majority of its funding came from the Kuwaiti royal family. Is it appropriate to characterize this group as a "grassroots" organization?
What will be an ideal response?
Communication & Mass Media
What is the most important skill needed to be an effective PR professional?
a. speaking to large groups of people b. writing clearly and persuasively c. handling unexpected crises d. using marketing communications
Communication & Mass Media