Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company
She is using ________.
A) press releases
B) product publicity
C) crisis management
D) institutional advertising
E) lobbying
A
Business
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Published external secondary data sources may be broadly classified as ________ or ________ sources (Figure 4.2 in the text)
A) public business; government B) general business; government C) general business; federal D) public business; federal
Business
Mutual Property Insurance Company has a surplus of $2 million. According to a conservative rule, how much in new net premiums can Mutual Property Insurance Company safely write?
A) $2 million B) $8 million C) $10 million D) $20 million
Business