Off Road Concepts, Inc produces a special kind of light-weight, recreational vehicle that has a unique design

It allows the company to follow a cost-plus pricing strategy. It has $9,000,000 of average assets, and the desired profit is a 7% return on assets. Assume all products produced are sold. Additional data are as follows:

Sales volume 2,000 units per year
Variable costs $1,000 per unit
Fixed costs $3,500,000 per year

Using the cost-plus pricing approach, what should be the sales price per unit?
A) $3,065
B) $8,000
C) $1,070
D) $1,000

A .A)
Current variable cost (2,000 x 1,000 ) $2,000,000
Plus: Fixed cost 3,500,000
Full product cost $5,500,000
Plus: Desired profit ($9,000,000 x 7%) $630,000
Target revenue $6,130,000
Divided by number of units / 2,000
Sales price per unit $3,065

Business

You might also like to view...

The Federal Trade Commission examines advertising from the point of view of a ________

A) vulnerable consumer B) reasonable consumer C) marketer D) competitor E) disadvantaged consumer

Business

Explain how businesses segment markets on the basis of loyalty

What will be an ideal response?

Business