Explain how businesses segment markets on the basis of loyalty
What will be an ideal response?
Companies group markets into four segments based on loyalty: Faithfully loyal (would never switch brands),
losable (generally loyal to the brand, but might switch), winnable (generally loyal to a competitor's brand, but
might switch to another brand), and lost (faithfully loyal to another brand).
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Mackenzie is the grantor of a trust over which Mackenzie has retained a discretionary power to receive income. Kelly, Mackenzie's child, receives all taxable income from the trust unless Mackenzie exercises the discretionary power. To whom is the income earned by the trust taxable?
A. To the trust to the extent it remains in the trust. B. To Mackenzie because he has retained a discretionary power. C. To Kelly as the beneficiary of the trust. D. To Kelly and Mackenzie in proportion to the distributions paid to them from the trust.
A new market opportunity generally guarantees success, if the new product is technically feasible
Indicate whether the statement is true or false