When conducting international marketing research, the researcher should consider the differences in all of the following except ________
A) environments of countries
B) cultural units
C) foreign markets
D) all of the above
D
Business
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____________________ is an interactive marketing system that uses one or more advertising media to affect a measurable response and/or traction at any location.
A. Public relations B. Direct marketing C. Interactive marketing D. Sales promotion E. Personal selling
Business
Output measures can produce inaccurate results if the units used are not comparable in time, effort, or cost to complete.
a. true b. false
Business