To spark listeners' curiosity with a story, explain its link to the topic at the ________ of the story.

When Jay Leno or David Letterman confides in viewers at home, he is using

a. the autonomous mode of address. b. the cinematic mode of address. c. the rhetorical mode of address. d. the synthetic mode of address. e. Both b and c.

The second step of the crisis communications process is ________

A) message development B) recovery C) response D) risk assessment E) planning