An assignee of a lessee has a relationship to the lessor of

What is the main function of promotion?

a. to convince consumers a firm's products offer competitive advantages over those of its competition b. to find a niche in the marketplace for the firm and its products c. to guarantee control over the length of the stages of the product life cycle d. to provide the firm with research information about the success of its marketing effort

When an air conditioning unit has a higher energy efficient ratio EER, it means that.

a. The unit is less efficient. b. The unit is more efficient. c. The unit needs more watts of electricity. d. The BTUs are larger.