What is the main function of promotion?
a. to convince consumers a firm's products offer competitive advantages over those of its competition
b. to find a niche in the marketplace for the firm and its products
c. to guarantee control over the length of the stages of the product life cycle
d. to provide the firm with research information about the success of its marketing effort
Ans: a. to convince consumers a firm's products offer competitive advantages over those of its competition
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