A store positioning map for bookstores found various stores occupying each quadrant (classical to contemporary and full-service to self-service). This map illustrates that _____
a. many different market segments exist
b. a mass marketing strategy could be effective
c. the ideal target market should be classical, full-service
d. few opportunities exist for additional bookstores
a
Business
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Which of the following comprises marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service?
a. promotion b. sales promotion c. advertising d. publicity
Business
Counteroffers are not effective against electronic agents
Indicate whether the statement is true or false
Business