What can marketers expect to happen when a brand's promise is not regularly fulfilled?
What will be an ideal response?
A brand is essentially a promise to consumers of what a product will deliver; when that promise is not fulfilled, the brand's reputation is diminished and customer loyalty measures suffer.
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Buyers enjoy bargaining power when they are willing to achieve backward vertical integration
Indicate whether the statement is true or false
A retail margin is the difference between ________ and ________
A) the volume of merchandise ordered; the volume of merchandise sold B) the revenue generated by a retailer in a year; the taxes paid by a retailer in that same year C) the retailer's operating expenses; the retailer's revenue D) a product's retail selling price; a product's wholesale cost E) a product's wholesale cost; a product's mark-up