A retail margin is the difference between ________ and ________
A) the volume of merchandise ordered; the volume of merchandise sold
B) the revenue generated by a retailer in a year; the taxes paid by a retailer in that same year
C) the retailer's operating expenses; the retailer's revenue
D) a product's retail selling price; a product's wholesale cost
E) a product's wholesale cost; a product's mark-up
D
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If an insurer voluntarily waives a legal right under the contract, it cannot later deny payment of a claim on the grounds that the legal right was violated.
a. true b. false
________ provides a measure of marketing profits that demonstrates how much the company's investment in marketing and sales contributes to company profits
A) Return on equity B) Marketing ROS C) Net marketing contribution D) Marketing ROI E) Sales-to-assets ratio