MP and ST Pvt. Ltd. decided to donate its entire profits from the previous financial year to the cancer research program of a major hospital. What is this type of behavior called?

a) Corporate philanthropy
b) Media relations
c) Customer relations
d) Environmental relations

a

Communication & Mass Media

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Newspapers, magazines, radio, television, and the Internet are the economic engines that drive American advertising

Indicate whether this statement is true or false.

Communication & Mass Media

Sicily's teacher suggests that she use the word "spotted bluegill" rather than "fish" in her speech. Which principle of effective verbal delivery is Sicily's teacher pointing out?

a. Use specific, concrete words b. Use unbiased words c. Use vivid words d. Use correct words

Communication & Mass Media