Yield to maturity (YTM) is the rate investors earn if they buy the bond at a specific price and hold it until maturity

Which of the following statements is true about customer value?

A) The customer value equation is represented by B = V/P, where B = benefits, V = value, and P = price. B) Value can always be increased for a customer by increasing the price of a product or service. C) A company can succeed in a market only if its perceived value is equal to, and not lesser than or greater than, its competitors. D) A company that has high perceived value can charge more than its competitor for the same product.

After Olay entered and took over the Indian market with its anti-aging lotion, Ponds invested heavily in a similar product which used only natural ingredients. This is an example of a ________ defense

A) position B) flank C) counteroffensive D) contraction E) mobile