________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores

If it is hypothesized that customer satisfaction depends on service quality, then service quality is the dependent variable in this relationship.

a. true b. false

Fanatics are citizen marketers who are typically

A) paid endorsers of brand products. B) devoutly religious consumers. C) brand-loyal sports enthusiasts. D) true believers and love to analyze brands. E) television viewers that do not use the Internet.