Marketers use a slightly different version of Monroe's
motivated sequence, represented by the acronym AIDA.
What does this stand for?
What will be an ideal response?
Awareness: attract the attention of the customer; Interest: raise customer interest
by focusing on advantages and benefits; Desire: convince customers that they want and
desire the product or service; Action: lead customers toward taking action and/or
purchasing.
Communication & Mass Media
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Trait Leadership Theory suggests that democracies are always best
Indicate whether the statement is true or false
Communication & Mass Media
Online Dispute Resolution has received criticism about its potential as an effective tool. Please comment on the paradigms and arguments used to develop such criticism, and note important shortcomings.
What will be an ideal response?
Communication & Mass Media