The _____ identifies precisely what you aim to accomplish in the speech?what you want your audience to learn, remember, believe, think, or even do

Fill in the blanks with correct word

specific purpose

Communication & Mass Media

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Our memory for speech is

a. passive. b. reconstructive. c. evaluative. d. reproductive.

Communication & Mass Media

Focus groups are particularly useful for generating items used on questionnaires

Indicate whether the statement is true or false.

Communication & Mass Media