One method of maintaining brand loyalty and reducing brand switching at a minimal cost is:

Those who embrace products relatively early in the product life cycle, are likely to be community oriented, and often are opinion leaders themselves are referred to as which of the following?

a. late majority b. laggards c. innovators d. early adopters

When public relations operates as part of organizational overhead and consists mainly of routine communication output and highly structured activities:

A. The focus is on "Management by Objectives." B. The function deals primarily with "programmed decisions."