Levels of ___________ refer to a culture’s ability to tolerate or to avoid uncertainty

Newspaper circulation in the U.S. continues to

A) skyrocket. B) decline. C) increase but more slowly than before because of the Internet. D) hold steady after years of steady increases.

PizzaLover is a pizza chain that operates in several major cities in the U.S. The chain has found that more people prefer home deliveries in the winter when it is too cold to go out for dinner

Therefore, the company runs an intensive campaign during the winter months highlighting its quick home delivery service. At the completion of the campaign, PizzaLover sees increased sales compared to the same period in the previous year. Which element of planning helped the company increase its sales, and why? a) Timing; since it was a seasonal campaign b) Budget; since it was planned properly c) Strategy; since the campaign's objectives were well thought out d) Situation; since it identified the right note that the public could identify with