PizzaLover is a pizza chain that operates in several major cities in the U.S. The chain has found that more people prefer home deliveries in the winter when it is too cold to go out for dinner
Therefore, the company runs an intensive campaign during the winter months highlighting its quick home delivery service. At the completion of the campaign, PizzaLover sees increased sales compared to the same period in the previous year. Which element of planning helped the company increase its sales, and why?
a) Timing; since it was a seasonal campaign
b) Budget; since it was planned properly
c) Strategy; since the campaign's objectives were well thought out
d) Situation; since it identified the right note that the public could identify with
a
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Communication has both a surface meaning and a deeper one
Indicate whether this statement is true or false
In an objective interview, the interviewer asks a series of questions that:
A. Are carefully prepared job- or goal-related questions that have pre-determined rating scales to evaluate answers B. Provide a clearer decision based on clear objectives C. Are carefully scripted with room for probing answers D. All of the above E. None of the above