Customer use of social media gives marketers complete control over their brands

________ are the sum of the ________ and ________ for any given level of production

A) Fixed costs; variable costs; marginal costs B) Fixed costs; break-even costs; variable costs C) Variable costs; fixed costs; marginal costs D) Total costs; fixed costs; variable costs E) Break-even costs; fixed costs; total costs

Which of the following is NOT one of the characteristics of effective service leadership according to Pernille Spiers-Lopez of IKEA?

a. being authentic and not afraid to face mistakes b. self-examination c. putting in extra hours beyond the 40 hour work week d. personal values e. trusting the people around, and being trusted