The two primary metrics of CRM are:

A) data-driven communications and data-driven marketing programs
B) lifetime value and customer cluster analysis
C) data mining and data coding
D) lifetime value of customers and share of customer

D

Business

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In addition to the in-text citation, you should include an alphabetical list of all the works cited in a list found ______________

a. at the end of each page of the document b. before the table of contents c. at the end of the document d. in a separate mailing

Business

A brand is a shorthand descriptor of the promised value that a market offering delivers to targeted customers and a means of differentiating this value from that of other market offerings

Indicate whether the statement is true or false

Business