A brand is a shorthand descriptor of the promised value that a market offering delivers to targeted customers and a means of differentiating this value from that of other market offerings

John dropped out of school after the ninth grade and now must support himself though he has few skills. He is a part time employee at a small retailer earning minimum wage. John would like to earn more, but hasn't been able to find a better job. He is having a hard time paying his rent and utility bills and has quit eating breakfast to try to save on his food bills. John is having trouble meeting his:

A. esteem needs. B. self-actualization needs. C. social needs. D. physiological needs.

Health plans have now overtaken pensions as the most expensive single employee benefit

Indicate whether the statement is true or false