The marketing mix component called "people" reflects all the creativity, discipline, and structure brought to marketing management

Karl Harris, a marketing critic, is concerned about the pervasiveness of marketing

He points out that advertising messages are everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________. A) high packaging costs B) cultural pollution C) deceptive practices D) false wants and too much materialism E) the balance between private goods and social goods

Because verbs also signal _____________ through their different tenses, they are potentially the most important words in a sentence

a. gender b. authority c. symbolism d. time