The means of differentiation that are often most compelling to consumers relate to aspects of the product and service

________ are key stakeholders in the marketing exchange process

A) Stockholders B) Employees C) Shareholders D) Customers

Which of the following goals of the firm are synonymous (equivalent) to the maximization of

shareholder wealth? A) maximization of the total market value of the firm's common stock B) profit maximization C) risk minimization D) none of the above