Which of the following goals of the firm are synonymous (equivalent) to the maximization of
shareholder wealth?
A) maximization of the total market value of the firm's common stock
B) profit maximization
C) risk minimization
D) none of the above
A
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DC Tech is a market research firm without many clients. So, when a new client approached them, DC Tech decided to capture this new client. Which of their following actions is NOT necessarily unethical?
a. It sold unnecessary research services to the client b. It did not provide the promised incentives to the respondents and pocketed the money. c. After quoting a set price for a proposal, it billed "soft" costs separately d. It stated a 15-minute interview as a two-minute survey to get respondents e. It proposed branded "Black Box methodologies".
Many marketers believe that the objective and task method of developing marketing communications budgets is the best method of budgeting
Indicate whether the statement is true or false