How can an advertiser increase the persuasiveness off a message?

a. Use a source that shares similarities to the target audience.
b. Use an attractive source.
c. Use a source that is perceived to have credibility.
d. An advertiser could use a source that shares similarities to the target audience, use an attractive source, and use a source that is perceived to have credibility.

Answer: D

Psychology

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A student notices that a classmate is praised by the teacher for asking questions in class. The student then begins asking questions also. The student is exhibiting learning through

a. vicarious punishment. b. vicarious reinforcement. c. the application of cognitive maps. d. response deprivation theory.

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What is meant by the term ethnocentrism? Give one example to illustrate this term

What will be an ideal response?

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