Define fixed costs

What will be an ideal response?

Fixed costs are those that continue even if no units are produced.

Business

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GE's share price dropped more than 10% last week. What are implications?

a) Its market value declined b) Its book value declined c) If it issues shares at the new price, this will increase book value less than had it issued the same number of shares two weeks ago d) If it makes the same profit this quarter, then ROE will be higher than last quarter e) If it makes the same profit this quarter, then ROE will be lower than last quarter

Business

Which of the following would proponents of the standardized approach to advertising support?

A) unifying advertising around the globe B) adapting campaigns to a country's culture C) accepting the global-village argument D) focusing on a single medium of communication

Business