Which of the following would proponents of the standardized approach to advertising support?
A) unifying advertising around the globe
B) adapting campaigns to a country's culture
C) accepting the global-village argument
D) focusing on a single medium of communication
A
You might also like to view...
A __________ is a Web-based presentation, lecture, workshop, or seminar that is transmitted digitally, with or without video.
a. briefing b. podcast c. virtual presentation d. webinar
Oceanside Marine Company manufactures special metallic materials and decorative fittings for luxury yachts that require highly skilled labor
Oceanside uses standard costs to prepare its flexible budget. For the first quarter of the year, direct materials and direct labor standards for one of their popular products were as follows: Direct materials: 2 pound per unit; $12 per pound Direct labor: 2 hours per unit; $16 per hour Oceanside produced 3,000 units during the quarter. At the end of the quarter, an examination of the direct materials records showed that the company used 6,500 pounds of direct materials and actual total materials costs were $99,600. What is the direct materials cost variance? (Round any intermediate calculations to the nearest cent, and your final answer to the nearest dollar.) A) $9,960 Unfavorable B) $9,960 Favorable C) $21,580 Unfavorable D) $21,580 Favorable