Employment opportunities in the insurance industry are narrow and limited.

An ad for Kraft Easy Mac, six microwaveable snack packets of macaroni and cheese, asks, "Need a snack?" and responds, "Snack the Mac." What kind of an advertising appeal is this ad using?

a. admiration b. convenience c. profit d. taste

Customer-perceived value is defined as a customer's evaluation of the perceived difference between all the benefits and all the costs of a market offering relative to those of competing offers

Indicate whether the statement is true or false