An ad for Kraft Easy Mac, six microwaveable snack packets of macaroni and cheese, asks, "Need a snack?" and responds, "Snack the Mac." What kind of an advertising appeal is this ad using?

Which of the following actions should be taken by a CPA who has been asked to audit the financial statements of a company whose fiscal year has ended?

A. Discuss with the client the possibility of an adverse opinion because of the late engagement date. B. Ascertain whether circumstances are likely to permit the auditor to obtain sufficient appropriate evidence and express an unmodified opinion. C. Inform the client of the need to express a qualified opinion if the physical inventory has already been taken. D. Ascertain whether an understanding of internal control can be obtained and the risks of material misstatement can be assessed after completion of the audit.

Consumer buying behavior is influenced mainly by a product's price and whether it was effectively advertised

Indicate whether the statement is true or false.