When Procter & Gamble used Gain and Cheer laundry detergents as outposts to protect a weak front or support a possible counterattack, they were using a ________ defense

The adverse consequences of unpredictable changes in exchange rates in called foreign exchange _____.

Fill in the blank(s) with the appropriate word(s).

In the context of behavioral segmentation, markets segmented by ________ can be categorized into light, medium, and heavy product users

A) benefits sought B) loyalty status C) usage rate D) user status E) occasion