In the context of behavioral segmentation, markets segmented by ________ can be categorized into light, medium, and heavy product users

In the business-to-business sector, advertising tends to:

A) support other promotional tools such as personal selling, trade promotions, consumer promotions, direct marketing, and trade shows B) be the primary vehicle for communicating to customers C) be performed in-house to prevent competitors from learning about the company's products and communication approach D) identify key new target markets

The idea behind multipoint competition is to ensure that:

A. a rival does not dominate one market and use the profits from there to drive competitive attacks elsewhere. B. the competitors cooperate with each other to establish a cartel. C. no other competitors can enter the market unless they resort to licensing or franchising with the initial pioneers. D. growing technologies or business methods in new markets are transferred to established markets. E. the firms in an industry prefer FDI over licensing or exporting.