MPR is the technique of turning an organization's activities into news. Provide a few examples of opportunities for MPR in today's media environment
What will be an ideal response?
Typical opportunities for MPR include product appearances in the local or network news and media mentions on independent blogs or in magazines with global readership. They might also include recommendations by friends or even trade associations.
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A sales agent in Utah negotiated an offer on an old home which had problems with the electrical system. The agent did not make an inspection or suggest one be done. The seller says everything works. When the buyer asked, the agent said, "Everything's in good working order." The sales agent is guilty of:
(a) Nothing, because of what the seller said (b) Not exercising reasonable care (c) Nothing, because of the fiduciary relationship to the seller (d) Nothing, because there was no intention of misrepresentation
A systematic evaluation of all aspects of the value chain, with the objective of reducing costs and achieving a quality level that satisfies customers is ________
A) cost engineering B) price engineering C) value engineering D) product engineering E) promotion engineering