________ are ratios with some measure of profit in the numerator and some measure of firms' size or assets in the denominator

The entire contract provision of a disability income policy defines the contract to include all the following EXCEPT

A) the riders attached to the policy when it was issued B) the properly completed and signed application C) any riders the insurer may unilaterally add to the policy in the future D) the policy document

What are the four "easy" tests brand designers use in selecting a good brand name? Choose a brand and explain how it passes these tests

What will be an ideal response?