What are the four "easy" tests brand designers use in selecting a good brand name? Choose a brand and explain how it passes these tests
What will be an ideal response?
The four "easy" tests brand designers use to judge a brand name are whether the name is easy to say, easy to spell, easy to read, and easy to remember. Specific brand answers will vary.
Business
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For a global firm, what is the greatest value of hiring recruiters from the host country?
A. They understand the culture of the applicants for the jobs if most of the hiring is going to be in the host country. B. All of the statements are important. C. They understand the legal regulations around employee recruitment in the host country. D. They speak the language of the country.
Business
Sales force management refers to hiring and training the sales force
Indicate whether the statement is true or false
Business