Discuss the different levels at which competitors can be identified

What will be an ideal response?

At the narrowest level, a company can define its competitors as other companies offering similar products and services to the same customers at similar prices. However, the company might also define competitors as all firms making the same product or class of products. Even more broadly, competitors might include all companies making products that supply the same service. Finally, and still more broadly, competitors might include all companies that compete for the same consumer dollars.

Business

You might also like to view...

In terms of online metrics, which evaluation method allows companies to gauge consumer reactions to a new advertising campaign, whether it is online or traditional?

A) click-through rate B) copytesting C) emotional reaction tests D) monitoring web chatter

Business

What are the countries collectively known as the Four Tigers? Why are these countries known as the Four Tigers?

What will be an ideal response?

Business