At the heart of a successful IMC campaign is one clear message directed to individuals

The textbook offers a number of suggestions for using language more effectively. What are those

suggestions? Identify how we can use language more effectively and provide an example for each strategy. What will be an ideal response?

Which of the following guidelines is usually the first step of an effective speech introduction?

a. state your topic b. get the attention of your audience c. establish the importance of your topic d. preview the key ideas of your speech