Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?
A) CATI
B) business-to-business surveying
C) in-office interview
D) drop-off survey
E) mall-intercept
C
Business
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In a bar chart depicting a percentage distribution, "high variability" is noted when:
A) the bars are roughly equal B) one bar is much larger than all the other bars C) two or more bars are much larger than all the other bars D) the bars are divided into sub-bars E) none of the above; a bar chart cannot show variability
Business
Distinguish between an outside sales force and an inside sales force
What will be an ideal response?
Business