A major difference between public relations and marketing is that ________
A) the focus in marketing is on selling the organization's image; in public relations the focus is on selling an organization's service above all else
B) there virtually is no difference between the two
C) the focus in public relations is on marketing an organization; in marketing, it's on selling a service or product
D) the focus on value rather than price is the province of marketing; in public relations it's on price rather than value
C
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After exporting, the next level of commitment a firm can make to a foreign market is a contractual agreement. Two of the most common types of such agreements are ________
A) contract manufacturing and contract marketing B) contract manufacturing and strategic alliances C) joint ventures and franchising D) warehousing and financing E) licensing and franchising
________ is the level of consistency of a research measurement
A) Flexibility B) Validity C) Responsiveness D) Reliability E) Representativeness