Explain several reasons that a customer might find a relationship with a company to be beneficial
What will be an ideal response?
A central reason that a customer may seek a relationship with a company is the added value he or she may receive. This value may come in higher levels of customer service, better discounts and promotions, or loyalty programs. A customer may also seek out a relationship in order to reduce anxiety in the purchase and repurchase processes. Many companies also create a sense of belonging for their customers, particularly those companies who work to bring their best customers together on Web sites and through social events.
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Which of the following reflects the "people" component of the marketing mix?
A) the creativity, discipline, and structure brought to marketing management B) the development of new products by the marketers C) the firm's consumer-directed activities D) the right set of processes to guide activities and programs within the firm E) the internal marketing of the firm
The combination of market attractiveness and competitive advantage creates a portfolio position for any given product-market
Indicate whether the statement is true or false