Which of the following reflects the "people" component of the marketing mix?
A) the creativity, discipline, and structure brought to marketing management
B) the development of new products by the marketers
C) the firm's consumer-directed activities
D) the right set of processes to guide activities and programs within the firm
E) the internal marketing of the firm
E
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Placing a hand on a coworkers shoulder while discussing a project could be understood as a nonverbal signal for what?
A) Confusion B) Empathy C) Teamwork D) Control E) Friendliness
Which of the following theories is consistent with yield curves sloping upward most of the time? I. market segmentation theory II. expectations theory III. liquidity preference theory IV. theory of evolution
A) I and III only B) II, III and IV only C) I, II and III only D) I, II, III and IV