One of the four basic competencies that a matrix design can achieve on a worldwide basis is that it helps in providing a knowledge of the customer and its needs

Which of the following is a branding and packaging consideration for companies considering global marketing?

a. different currencies in each country, exchange rates, and final retail prices b. whether to use different brand names in the same markets for the same products c. product labelling, package aesthetics, and climate considerations d. whether to use one brand name with adaptation to local markets or to use one name but adapt and modify it for each local market

Which type of interview is designed to observe how candidates interact with each other?

A) Panel interviews B) Behavioral interviews C) Group interviews D) Stress interviews E) Working interviews