Which of the following is a basic source of capital for a firm?

At the higher levels of management, the four roles that are the most important include:

a. organizer, visionary, team builder, facilitator. b. liaison, spokesperson, figurehead, and strategic planner c. environmental specialist, mentor, coach, ethics officer. d. administrator, implementor, entrepreneur, task coordinator

Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on ________

A) demographic variables B) geographic regions C) multiple segmentation bases D) behavioral variables E) psychographic segmentation bases