The times when people most need to break out of the mold created by past learning patterns tend to be the times when they are most unwilling to do so.

The Wood Division of Fir Products, Inc. manufactures rubber moldings and sells them externally for $55. Its variable cost is $25 per unit, and its fixed cost per unit is $7. Fir's president wants the Wood Division to transfer 5,000 units to another company division at a price of $32.

Assuming the Wood Division does not have any available capacity, the minimum transfer price it should accept is a) $55. b) $25. c) $32. d) $7.

A market-oriented organization targets its products at "everybody" or "the average customer."

Indicate whether the statement is true or false a. True b. False