A market-oriented organization targets its products at "everybody" or "the average customer."
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
A sales-oriented organization targets its products at "everybody" or "the average customer." A market-oriented organization aims at specific groups of people.
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Age, gender, place of residence, and income are all examples of ________
A) segmentation variables B) positioning strategies C) market fragment strategies D) psychographics E) targeting strategies
Which of the following options is open to a litigant who wishes to make a claim in the
small claims court but the amount of the claim exceeds the current monetary jurisdiction of the court? A) consolidate the claim B) seek an increase in the monetary jurisdiction of the court C) seek unspecified damages against the defendant. D) waive the claim E) waive the excess portion of the claim