Airlines, hotels, and car rental firms are not very good at varying prices in response to the price sensitivity and needs of different market segments

The internal rate of return is the:

A. discount rate that causes a project's aftertax income to equal zero. B. discount rate that results in a zero net present value for the project. C. discount rate that results in a net present value equal to the project's initial cost. D. rate of return required by the project's investors. E. project's current market rate of return.

An event that affects the "social" need of Maslow's hierarchy includes:

A) Securing a full-time job B) Receiving a promotion C) Assisting a coworker D) Working closely with a coworker