A not-for-profit firm uses a small convenience sample to gather data on customer reactions. It invites a small group of customers for lunch and asks them to share what they think about the products they have purchased from the firm
This is an example of ________.
A) informal surveys
B) experimental research
C) neuromarketing
D) direct marketing
E) formal surveys
A
Business
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In equity theory, if perceived inputs and outcomes are not balanced, an individual will make adjustments to correct the imbalance.
a. true b. false
Business
A broker who fails to promptly disclose their dual agency status is subject to:
a. a $10,000 penalty. b. liability for their clients' money losses. c. disciplinary action by the Internal Revenue Service (IRS). d. frequent auditing by the Federal Bureau of Investigation (FBI).
Business