Consumer psychographics are easy to quantify, less complex than demographics, and open to less interpretation about consumer attitudes, values, and lifestyles

The possibility that more than one discount rate can cause the net present value of an investment to equal zero is referred to as:

A. duplication. B. the net present value profile. C. multiple rates of return. D. the AAR problem. E. the dual dilemma.

Firebrand Technologies has been researching and developing a revolutionary product in its company labs for the past five years. The company has just finished developing a cigarette that is smokeless and contains no nicotine. Firebrand is looking forward to a very profitable product launch. What stage of the product life cycle is the company in?

a. development b. growth c. maturity d. introduction